A marketer helps a business reach and engage its audience through channels like social media, SEO, content, email, and ads. Their day might involve planning campaigns, analysing metrics, creating content, and collaborating with design or product teams.

If you’re unsure which marketing role suits you best, talk to a real marketer on ChatYourCareer.co.uk to hear what the job is really like.

Marketing is a broad field with roles like digital marketer, content marketer, social media manager, SEO specialist, brand manager, and growth marketer. Each focuses on different parts of the marketing funnel, from awareness to conversion.

Start by building transferable skills (like writing, analytics, or creativity) and learning basic digital marketing tools (Google Ads, Meta Business Suite, HubSpot, or Canva). Creating your own project or portfolio, even small campaigns, can help you stand out.

Not necessarily. Many successful marketers come from non-marketing backgrounds. Employers value practical experience, curiosity, and measurable results. Certifications from Google, Meta, or HubSpot can help you prove your skills.

According to Glassdoor and LinkedIn data (UK averages):

You’ll need a mix of creative and analytical skills, like copywriting, storytelling, SEO, data interpretation, and audience research. Understanding user psychology and digital trends is key.

Popular tools include:

• Analytics: Google Analytics, Looker Studio

• Social Media: Buffer, Hootsuite, Later

• Email & CRM: Mailchimp, HubSpot, Klaviyo

• SEO: Ahrefs, SEMrush, Google Search Console

• Design: Canva, Figma, Adobe Express

Try exploring different roles through online projects or internships. For a faster way, speak directly to professionals working in areas like SEO, brand, or content, they can give first-hand insights into what the day-to-day really looks like.

You can do this through ChatYourCareer.co.uk, where marketers share their real experiences.

• AI-driven marketing and automation tools are growing fast.

• Video content and short-form storytelling are dominating social platforms.

• Data literacy and content personalisation are becoming essential skills.

• Performance marketing roles are in high demand across startups and agencies.

Traditional marketing uses channels like print, TV, and radio. Digital marketing focuses on online platforms, social media, search engines, and websites.

Most modern marketers now work in hybrid roles that combine both.

You can enter an entry-level marketing role within 6–12 months of focused learning and portfolio building. Career growth is fast, many move into management roles within 3–5 years, especially in startups.

It’s both! Marketers blend creativity (campaign ideas, visuals, storytelling) with analytics (A/B testing, performance tracking, data interpretation).

The best marketers are comfortable switching between strategy and execution.

Standing out without experience, keeping up with changing algorithms, and proving ROI (Return on Investment).

A mentor or professional guide can help you navigate these challenges early on.

• Performance marketing (PPC, Meta, Google Ads)

• SEO & Content strategy

• Email and CRM automation

• Influencer & community management

• Analytics & marketing data insights

If you enjoy creativity, communication, and strategy, it’s worth exploring. But since marketing can look very different across roles, the best way is to talk to professionals actually doing the job.

Chat directly with marketers across industries on ChatYourCareer.co.uk to get an honest look into their day-to-day work.